In SaaS investing, it’s easy to be swayed by impressive user numbers or big rounds of funding. However, experienced investors will know that a company’s true strength can be gauged by three essential metrics: Annual Recurring Revenue (ARR), Customer Lifetime Value (CLTV), and Churn Rate. These numbers are far more than just figures on a spreadsheet; they offer critical insights into the financial health and sustainability of a SaaS business. Understanding these key metrics can help investors make informed decisions, …